Monetization of Social Video

By the end of 2013, there will be more than 2 billion active smartphones and tablets with high performance cameras and displays around the world. Over the next two years this number is likely to double to over 4 billion. The world-wide proliferation of smartphone and tablets with high performance cameras and displays is leading to a tidal surge in user generated video and consumption through social video hubs. Though YouTube pioneered the category of user generated content in 2004, a new class of Social Video Hubs, such as, SocialCam, Viddy, Vimeo, and Klip, are emerging around the world to empower people to be creative and express themselves in unique ways.

On YouTube alone over 100 hours of video is uploaded every minute. This vast amount of new videos has to be understood, indexed, catalogued, and classified in order to transform them into a recurring revenue source. The storage, mining, and distribution of this ever growing trove of video requires a huge investment in technology and infrastructure. On the Internet the key source of steady revenues is advertising. Therefore, Social Video Hubs and Blogs need easy to use services which help them mine their video content for revenue.

Yactraq is a state-of-the-art online service for analyzing user generated videos, classifying them, and extracting context-sensitive keywords for persuasive advertisements. The Yactraq platform connects Social Video Hubs to a number of Advertising Exchanges for immediate content monetization.

Rajesh Trivedi

For more information on Yactraq’s Video Monetization Platform please email

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