Understanding consumer news preferences using Yactraq tools

The global, national, and local TV Stations often have a vast selection of News Stories to cover daily. However, they only have limited 20 or 40 minutes of actual news time in a 30-minute or 60-minute news program. The TV Stations need to be very judicious in selecting News Stories that will resonate with their audiences. They need to understand what type of global, national, regional, local, business, sports, or entertainment news stories their audiences prefer. With the new Big Data Analytical tools, it is possible to perform detailed categorization of Video News Stories and measure audiences’ response. Yactraq offers a portfolio of tools for context-sensitive analysis and classification of vast troves of audio-visual content. The company also offers Big Data Analysis tools to discover patterns of consumer preferences and suggest news stories likely to resonate with viewers.

Yactraq is a state-of-the-art online service for analyzing real-time videos, classifying them, and extracting context-sensitive keywords for persuasive advertisements. The Yactraq platform connects Online Video Sites to a number of powerful Advertising Exchanges for immediate content monetization on multiple screens (Smartphones, Tablets, Laptops, and Desktops). For more information on Yactraq’s Video Monetization Platform email us at bizdev@yactraq.com.

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