Understanding consumer news preferences using Yactraq tools

The global, national, and local TV Stations often have a vast selection of News Stories to cover daily. However, they only have limited 20 or 40 minutes of actual news time in a 30-minute or 60-minute news program. The TV Stations need to be very judicious in selecting News Stories that will resonate with their audiences. They need to understand what type of global, national, regional, local, business, sports, or entertainment news stories their audiences prefer. With the new Big Data Analytical tools, it is possible to perform detailed categorization of Video News Stories and measure audiences’ response. Yactraq offers a portfolio of tools for context-sensitive analysis and classification of vast troves of audio-visual content. The company also offers Big Data Analysis tools to discover patterns of consumer preferences and suggest news stories likely to resonate with viewers.

Yactraq is a state-of-the-art online service for analyzing real-time videos, classifying them, and extracting context-sensitive keywords for persuasive advertisements. The Yactraq platform connects Online Video Sites to a number of powerful Advertising Exchanges for immediate content monetization on multiple screens (Smartphones, Tablets, Laptops, and Desktops). For more information on Yactraq’s Video Monetization Platform email us at bizdev@yactraq.com.

Automatic Tool for Video Search in TV News Rooms

World-wide there is a proliferation of 24-hour TV and Online News Channels. When a news story breaks or a politician or celebrity makes a pronouncement, News Rooms need to quickly search video archives for checking facts and for finding similar events from the past. Therefore, News Rooms have to systematically archive and index past audio and video content so that it can be quickly found at a moment’s notice. With the prodigious amount of video content being generated by 24 hour News Channels, manual review and classification will require an army of employees. TV News Rooms need an automatic tool that extracts meaning from videos and generates context-sensitive keywords. The relevant keywords will enable quick search and ranking of archived audio-visual content.

Yactraq is a state-of-the-art online service for analyzing real-time videos, classifying them, and extracting context-sensitive keywords for persuasive advertisements. The Yactraq platform connects Online Video Sites to a number of powerful Advertising Exchanges for immediate content monetization on multiple screens (Smartphones, Tablets, Laptops, and Desktops). For more information on Yactraq’s Video Monetization Platform email us at bizdev@yactraq.com.

Brand Protection using Yactraq Video Recognition Technology

In Cyberspace countless hours of video content is being created and uploaded every day from every nook and corner of the world. Consumers are discovering, enjoying, and virally sharing videos from this vast but uncontrolled pool. Global corporations would certainly like to follow consumers and advertise their products and services along with the popular videos. However, enterprises would like to advertise only along with the content deemed safe and appropriate for their brands. Given the exponentially rising rate at which online videos are being generated, customers need an automated system to screen, categorize, and discover popular videos on the Internet.

Yactraq is a state-of-the-art online service for analyzing real-time videos, classifying them, and extracting context-sensitive keywords for persuasive advertisements. The Yactraq platform connects Online Video Sites to a number of powerful Advertising Exchanges for immediate content monetization on multiple screens (Smartphones, Tablets, Laptops, and Desktops). For more information on Yactraq’s Video Monetization Platform email us at bizdev@yactraq.com.

Search Engine Optimization for Videos

A key challenge faced by publishers of Video Content is the poor ranking they encounter in popular search engines such as Google, Bing, and Ask. The search engines identify, index, and rank content by keyword. For higher rankings Video Publishers must enter specific keywords in video metadata and filenames. With an ever growing number of videos on the Internet, manual review and keyword entry will require an army of employees.  Video Publishers need an automatic tool that extracts meaning from videos and generates context-sensitive keywords. The relevant keywords will lead to higher search engine rankings, placement of persuasive advertisements, and higher revenue generating click-through-rates.

Yactraq is a state-of-the-art online service for analyzing real-time videos, classifying them, and extracting context-sensitive keywords for persuasive advertisements. The Yactraq platform connects Online Video Sites to a number of powerful Advertising Exchanges for immediate content monetization on multiple screens (Smartphones, Tablets, Laptops, and Desktops). For more information on Yactraq’s Video Monetization Platform email us at bizdev@yactraq.com.

Rajesh Trivedi

Monetization of News Broadcasts on Multiple Screens

Once upon a time people used to watch news at scheduled times on their home televisions. Now consumers want to watch or read their local, national, global, business, sports, and entertainment news on any device at any time of their convenience. The 24-hour news, business, sports, and entertainment channels have to transcribe their video content into online text articles with embedded video clips instantaneously. The Broadcasters and an ever growing number of Online News Channels need automatic tools that can transcribe audiovisual content into text for quick editing. Automatic transcription tools should also be able to extract context-sensitive meaning from video clips so that relevant, highly persuasive advertisements can be shown on a smartphone, tablet, laptop, or desktop.

Yactraq is a state-of-the-art online service for analyzing real-time videos, classifying them, and extracting context-sensitive keywords for persuasive advertisements. The Yactraq platform connects Online News Sites to a number of powerful Advertising Exchanges for immediate content monetization on multiple screens (Smartphones, Tablets, Laptops, and Desktops). For more information on Yactraq’s Video Monetization Platform email us at bizdev@yactraq.com.

Rajesh Trivedi

Monetization of Social Video

By the end of 2013, there will be more than 2 billion active smartphones and tablets with high performance cameras and displays around the world. Over the next two years this number is likely to double to over 4 billion. The world-wide proliferation of smartphone and tablets with high performance cameras and displays is leading to a tidal surge in user generated video and consumption through social video hubs. Though YouTube pioneered the category of user generated content in 2004, a new class of Social Video Hubs, such as, SocialCam, Viddy, Vimeo, and Klip, are emerging around the world to empower people to be creative and express themselves in unique ways.

On YouTube alone over 100 hours of video is uploaded every minute. This vast amount of new videos has to be understood, indexed, catalogued, and classified in order to transform them into a recurring revenue source. The storage, mining, and distribution of this ever growing trove of video requires a huge investment in technology and infrastructure. On the Internet the key source of steady revenues is advertising. Therefore, Social Video Hubs and Blogs need easy to use services which help them mine their video content for revenue.

Yactraq is a state-of-the-art online service for analyzing user generated videos, classifying them, and extracting context-sensitive keywords for persuasive advertisements. The Yactraq platform connects Social Video Hubs to a number of Advertising Exchanges for immediate content monetization.

Rajesh Trivedi

For more information on Yactraq’s Video Monetization Platform please email bizdev@yactraq.com

Likely trend – growth in performance based video advertising technology

Currently video ad networks find a large part of their business coming from large brands.  This represents the first wave of internet video advertising, essentially the old wine of TV ad content produced by large brands and Madison Avenue, repurposed for a slightly different delivery channel (the internet).  Brand advertising of such nature has so far not valued complex performance advertising technology, likely because of its legacy from TV ads, which as a medium did not lend itself to performance technology.

While brand ads on the internet will surely continue to be an important segment of the market, Ari Levy’s recent Bloomberg article on the future of internet video advertising (see – http://www.bloomberg.com/news/2013-05-07/online-video-ad-startups-seen-near-ipos-challenging-google-tech.html ) suggests much of today’s growth is coming from local advertisers like restaurants and retailers.

Google’s Adwords has long since proven such local and SMB advertisers care deeply about performance advertising technology, vastly preferring its effectiveness over more general brand ads.

All of the above suggests a strong trend towards growth in performance based video advertising technology.

Jeh Daruvala

Founder/CEO – Yactraq

To learn more about Jeh’s views on the subject you can contact him at bizdev@yactraq.com