This week’s Spotlight on Tech features Yactraq, a company that provides market leading, omnichannel business intelligence on audio, video, and text media through custom solutions built on our award winning & patent pending speech based semantic computing platform.
Describe your company.
The cutting edge in audio mining & speech analytics, Yactraq empowers SMB & Enterprise clients with machine learning driven insights extracted from any audible media. Yactraq delivers omnichannel business intelligence with a next generation platform through large scale customized vocabularies at 40X cost & speed efficiencies over legacy solutions. Using our automated and patent pending technology, we provide critical business insights on customer call operations, web media, video, audio, and text data.
Where are you located?
Yactraq is a Vancouver, BC based lean startup with employees based in Vancouver, Seattle, the Bay Area, and Los Angeles, along with an engineering team based in Pune, India.
Describe your team.
Our team is comprised of accomplished professionals with backgrounds in science, engineering, and business, and at our core we all share a fascination of artificial intelligence and how AI can be utilized to build better products, services, and businesses.
Describe the culture at your company.
We have a nimble, lean company culture where ideas are openly discussed to help drive our innovative services and challenge the status quo of the speech technology industry.
What are your primary products?
OmniTraq, our customizable business intelligence platform, extracts critical business insights from customer data using speech vocabularies that are customized to our clients’ specific needs. By delivering these insights at low cost, with speed, and at scale, OmniTraq will allow thousands of SMBs to finally afford audio mining & speech analytics solutions. OmniTraq’s versatility will also allow enterprise clients to uniquely support specific functions, such as compliance or training. Additionally, Yactraq’s core technology platform, CoreTraq, is available for OEM distribution for technical applications, such as generating video metadata for use in video search applications. CoreTraq has proven in the marketplace, having processed over 4 million minutes of customer data across web, radio, and TV mediums in an OEM capacity. We recently finished deploying a positive sales script adherence solution for our first customer, who operates in the travel vertical, to allow them to monitor 100% of their sales calls and ensure a best-in-class level of customer service. We are beginning work on a second phase deployment for this customer that will include negative sales script monitoring and an innovative Advance Sales Analytics solution, which will identify specific language patterns that are associated with increased sales performance.
Describe your most recent achievement and milestone.
Yactraq was named a Gartner 2016 Cool Vendor in Smart Machines, and as an EContent magazine Trendsetting Product in 2015. We are an IBM With Watson program partner, and among the first 20 companies showcased in IBM Watson’s Cognitive Gallery. Additionally, we are an IP-for-Defense program partner of Intellectual Ventures, which provides Yactraq with significant protection from the threat of patent litigation from other players in the speech tech industry. This uniquely positions Yactraq to disrupt the speech tech industry by giving us an unparalleled freedom to operate and bring our cost-effective solutions to the market.
Empower your business with market leading data and critical insights extracted from any audible media.
Quality assurance for phone based sales and customer service is still in the dark ages. It is impossible to imagine a world where a company operates without computers, without big data analysis and essentially without any audit trail that is searchable quickly and effectively. Similarly, call recordings are analyzed at great cost by a few human quality analysts who cannot get to more than a 2 to 4% random sample of the data. Managing a call operations team in such an environment can seem capricious. Audio mining and speech analytics software turns recorded phone calls into searchable, trackable and auditable data. Yactraq, headquartered in British Columbia, Canada, delivers business insights through audio mining and speech analytics taking the guesswork out of managing call operations.
Yactraq empowers SMB & Enterprise clients with machine learning driven insights extracted from any audible media. It delivers omnichannel business intelligence with a next generation platform through large scale customized vocabularies at 40x cost & speed efficiencies over legacy solutions. Using automated & patent pending technology, Yactraq provides critical business insights on customer call operations, web media, video, audio, and text data. By providing low cost customized audio mining and speech analytics solutions, the company is democratizing the speech tech industry and making it available to any size businesses.
An innovator, a market disruptor and a stable player
Yactraq is uniquely positioned as an innovator with its next generation technology platform, as a market disruptor through their competitive pricing & customization capabilities, and as a highly stable player through the tactical corporate strategy of partnering with Intellectual Ventures by participating in their IP-for-Defense Program which makes Yactraq the best defended speech startup in the world from an IP standpoint, providing an unparalleled freedom to operate in the industry.
Yactraq’s OmniTraq audio mining product offers revolutionary machine learning driven capabilities allowing clients to detect customer sentiment and monitor service quality across a range of verticals. OmniTraq can be viewed as an analytics, reporting and search layer that depends on two key technology platforms. One is IBM Watson, which Yactraq uses for general speech vocabularies, for multi-lingual capability and for generating machine training data for CoreTraq platform. The other platform is Yactraq’s own patent pending and award winning CoreTraq speech based semantic engine. OmniTraq can provide business intelligence around brand & consumer sentiment, competitive intelligence, media monitoring, & provide internal enterprise functionality.
CoreTraq, an overview
CoreTraq’s machine learning capability is optimized for delivering custom vocabularies, tuned for a Yactraq client, in a quick and cost effective manner. CoreTraq also integrates the speech engine’s vocabulary with that of its natural language processing (NLP) module. During run time, CoreTraq’s NLP module uses its machine learning capability to automatically cluster and classify every minute of speech across large taxonomies. During the training phase of the system, CoreTraq’s NLP module uses a patent pending Yactraq process to automatically extract key linguistic features and train the language model of CoreTraq’s speech engine in an almost completely robotic manner.
Yactraq’s CoreTraq platform can ingest semantic and linguistic training vocabularies of millions of words and sentences in a matter of hours, in a seamless & automated manner allowing Yactraq to deliver custom vocabulary speech systems at costs cheaper then phonetic systems. This reduces manual effort and costs, enabling any business of any size to afford and access audio mining.
A business benefactor
The company’s cutting edge technology platform and application layer business intelligence solution, OmniTraq is aligned with the needs of a vast market of underserved businesses that can greatly benefit from audio mining & speech analytics solutions. There are thousands of SMBs & enterprise-level business units that can now afford critical and high impact solutions through Yactraq.
The company’s extraordinary value proposition, technology, position in the market, and their diverse team of specialized and seasoned experts set them well apart from any other players in the industry. There is simply no competition in the speech tech domain that offers Yactraq’s unique blend of relevance, affordability, effectiveness, and expertise.
Current target area is call center operations in the retail and finance verticals, for any business of any size. Yactraq can index every minute of every customer call, and thereby robotically generate data that can then be used for contact center agent evaluation and customer service management. Yactraq can deliver high quality, custom vocabulary driven audio mining to businesses with call operations with as few as even just 10 agents. This is a market that has previously not been served by existing audio mining & speech analytics solutions.
Jeh Daruvala, Founder & CEO – Jeh has 22 years of entrepreneurial, investment banking, product management and business/systems analysis experience in information technology at startups, Microsoft, T-Mobile, TELUS, Avendus Advisors, and Gateway Capital. Before Canada, he played a key role in incubating Customer Asset, an India based IT infrastructure services venture that evolved into the $300 million, Firstsource Solutions. While working on Delsys, his first startup, Jeh sold the first-ever Ethernet switch in India (Cisco).
Leland Huss, CMO – Leland’s capabilities are exceptional in product strategy, marketing, finance, business development, and technology. Leland’s recent role as Director of Commercial Strategy at Pandora equips him with key insights into the needs of fast growing media & advertising businesses. His overall experience over the last decade includes finance and strategy roles at Salesforce, Blackrock, and Barclays Global Investors.
Pat Pattabhiraman, VP of Research & Development – Pat has extensive experience in Natural Language Processing (NLP) and Speech Technology, in both academic and business environments. He has led teams of speech engineers and computational linguists, contributing to the design and development of critical components of speech recognition and text-to-speech systems in 20 languages. His efforts resulted in commercial products deployed on over 8 million devices and in the Eurofighter cockpit. At Seagate Software, he architected a natural language interface to Crystal Reports and developed several of its major modules. He also has substantial R&D experience in natural language generation, automated translation and design of development environments for large-scale NLP systems.
Our team’s love of technology is born out of our diverse and comprehensive backgrounds in science and engineering.
Speech analytics is inarguably one of the most valuable tools that businesses can deploy to understand the changing requirements of their customers and monitor the day-to-day performance of their staff. High-volume contact centers record literally thousands of hours of daily audio conversations. The right speech analytics solution gives companies access to an untapped treasure trove of available customer interaction data. They can use this critical information to proactively make vital business improvements.
But for a speech analytics solution to be of any bottom-line value, it must be able to process large volumes of recorded data at high speeds. It must also offer a high level of accuracy and ease of use. The cost of implementing speech analytics, which can run as high as $1,000,000 or more, has been a barrier that has kept SMBs and many enterprise organizations from advancing beyond the investigative stage.
Despite pricing obstacles, the market for speech analytics stands at well over $500 million and is projected to almost triple to $1.6 billion by 2020 according to a MarketsandMarkets estimate. Now, a next-generation solution is emerging that could ultimately shift the balance. Yactraq, an audio mining and speech analytics company, employs advanced technology to deliver business intelligence using recorded phone calls as input. Their platform can be used to quickly and accurately search through tens of millions of hours of call center recordings and provide actionable insights and intelligence which can be obtained on a more cost-effective basis than anything currently available.
How is Yactraq different from existing phonetics-based solutions? “Our forte is customizing vocabularies,” said Jeh Daruvala, Founder and CEO of Yactraq Online. “We provide omnichannel BI through OmniTraq, a suite of features powered by our proprietary CoreTraq platform. It can generate and use massive customized vocabularies which we help companies to adapt to meet their unique needs. We can build vocabularies specific to a client and vertical consisting of tens of thousands of words in only a matter of days. Most legacy speech detection products cannot scale beyond 500 words, whereas we can ultimately scale up to 300,000 plus words.”
Major speech analytics solution providers focus on the enterprise market, mainly dealing with contact centers of 500 seats or more. Others place their emphasis on operations of 100+ seats. “Our sweet spot is between 10 and 100 seats,” noted Daravula. ”With annual subscriptions in the range of $25,000, any 15-seat contact center can now afford a high-quality audio mining system.”
CoreTraq is fully developed and proven having processed over 4 million minutes of customer data in OEM capacities. Yactraq has a pending patent for automating the generation of language models in speech recognition systems. This process includes techniques to automatically build speech recognition language models using the linguistic data within a Natural Language Understanding (NLU) engine. The company entered a long-term partnership with invention advocates Intellectual Ventures in 2015 to develop a proactive intellectual property strategy through its IP-for-Defense program.
Yactraq has a beta in progress with CanaDream, a leader in the Canadian RV rental and sales industry. The client was reportedly impressed with CoreTraq’s accuracy which ranges from 80% to 99%. Yactraq was also named a 2016 Gartner ‘Cool Vendor’ in Smart Machines, and was among the first 20 companies showcased in IBM Watson’s Cognitive Gallery.
While Yactraq does not include a call recording function, it is agnostic and can be integrated with most existing solutions. Daravula believes the platform can be a game changer in quality assurance functions. “Agent evaluation in customer service management is a critical business insight for contact center operations,” he said. “But when it comes to QA, many customer service organizations are still in the Stone Age. At present, call recordings are analyzed at great cost by a few human quality analysts who usually cannot get to more than a 2% to 4% random sample of the data, which means that the vast majority will never be heard. We offer organizations the opportunity to pull all the business information out of this ‘Dark Data. If four managers are spending 10 hours a week within a company trying to find the right recordings, they can now find what they need in a fraction of the time: it’s like getting back 40 man hours per week.”
OmniTraq audio mining product offers revolutionary machine learning driven capabilities that enable our clients to detect customer sentiment and monitor service quality in new and powerful ways, across a range of verticals.
We met up with Jeh Daruvala, CEO of Yactraq, a machine learning company with cutting edge technology that delivers business intelligence using audible or video input. In layman terms, their patent pending technology can be used to accurately search through tens of millions of hours of call center recordings TV shows, movies etc. in a fast and cost effective manner in order to provide actionable insights and intelligence. Here is what he had to say about one of the most coveted spaces in technology.
Q: Can you please tell us about your company and the specific challenge that you are addressing?
Yactraq empowers SMB & Enterprise clients with machine learning driven insights extracted from any audible media. We deliver omnichannel business intelligence with a next generation platform through large scale customized vocabularies at 40x cost & speed efficiencies over legacy solutions. Legacy speech solutions based on phonetics systems are an expensive and dated technology, and their high price tags in the $1M+ range have priced virtually all SMBs, and many enterprise players as well, out of the market. Yactraq’s answer to this problem is OmniTraq, our omnichannel business intelligence solution that will finally put advanced speech technologies into the hands of businesses that need them.
Using our automated & patent pending technology, we provide critical business insights on customer call operations, web media, video, audio, and text data. By providing accurate, customized audio mining and speech analytics solutions at unprecedentedly low price points, we are democratizing the speech tech industry and making this technology available to businesses of nearly any size.
Yactraq was named as a 2016 Gartner Cool Vendor in Smart Machines, among the first 20 companies showcased in IBM Watson’s Cognitive Gallery, and an IP for Defense partner of Intellectual Ventures.
Q: Please tell us a little about your technology that drives your platform?
OmniTraq is a versatile application layer that leverages the cutting edge capabilities of our core speech technology platform, CoreTraq. OmniTraq offers a multitude of audio mining & speech analytics capabilities that can be utilized across any industry or vertical, with use cases ranging from call center operations to brand sentiment monitoring in social media.
In the world of audio mining & speech analytics, context is king. Without a speech vocabulary that is specifically customized to the nature of a businesses, that business won’t be able to create the context necessary to identify and extract the information needed to solve the problem at hand. CoreTraq, our award winning & patent pending speech based semantic computing platform uses machine learning techniques to build speech vocabularies that are customized to a client’s specific business, consist of tens of thousands of words, and can be built in a matter of weeks.
CoreTraq lies at the heart of our OmniTraq business intelligence solution, and is a truly innovative next generation speech technology platform that approaches speech recognition & audio mining from a new angle, one that far surpasses the capabilities and cost effectiveness of legacy speech tech solutions. CoreTraq is fully developed and proven in the marketplace, having processed over 4 million minutes of customer data in OEM capacities. Yactraq has a pending patent for automating the generation of language models in speech recognition systems, and this process includes web crawling techniques to populate linguistic data within a Natural Language Understanding (NLU) engine.
Q: You’ve developed a next generation machine learning platform for audio-mining and speech analytics; can you give us more insights into your technology?
Beyond the basic functionality offered by legacy audio-mining systems, Yactraq’s OmniTraq audio mining product offers revolutionary machine learning driven capabilities that enable our clients to detect customer sentiment and monitor service quality in new and powerful ways, across a range of verticals. OmniTraq can be viewed as an analytics, reporting, and search layer that leverages CoreTraq’s capabilities as a speech based semantic engine. CoreTraq uses a machine learning driven approach that quickly and cost effectively customizes its vocabulary to include product names and other terms that are unique to a specific client. This helps to deliver meaningful business insights with a high degree of precision.
Q: What markets will you focus on in the near future and what is your plan to conquer them?
Our present area of focus is bringing our OmniTraq business intelligence solution to the call center operations market in the retail, finance, and travel verticals, with a future focus of expanding into the healthcare and government verticals. Additionally, OmniTraq can provide business intelligence around brand & consumer sentiment, competitive intelligence, and media monitoring, as well as providing internal enterprise functionality, such as corporate training.
Our plan to conquer these markets is to both educate the markets on the incredible value that OmniTraq can bring to businesses and continue to prove OmniTraq’s value through a growing portfolio of happy clients. OmniTraq can provide an extremely attractive ROI as it provides intelligence for both operational performance improvement (e.g. improved service levels, compliance, costs savings) and business value improvement (e.g. informed product strategy, data driven decision making, measured brand awareness) for hyper-competitive pricing compared to anything on the market. Yactraq’s solutions will disrupt the stale and privileged status quo of the speech technology industry and allow a multitude of business to actively and aggressively embrace this game changing technology.
Q: What are the key user benefits and features of your platform?
OmniTraq has multiple user benefits and features that adapt to the use case or vertical for which it is deployed, so let’s discuss an example from our current area of focus, customer call operations. Quality assurance for phone based sales and customer service is still in the dark ages. Just imagine a world where your company operates without computers, without big data analysis, and essentially without any audit trail that is searchable quickly and effectively. How could you possibly do a good job of managing a sales team if you had no way of comprehensively tracking their success in quantifiable, revenue terms? Is it a surprise then that call operations have a hard time attracting and retaining talent? At present call recordings are analyzed at great cost by a few human quality analysts who cannot get to more than a 2 to 4% random sample of the data. Managing a call operations team in such an environment can seem capricious, even entirely random! Audio mining and speech analytics software turns recorded phone calls into searchable, trackable, and auditable data. This completely takes the guesswork out of managing call operations and transforms it from a decades old model of inefficiency into a shining new science.
Q: Who are your competitors?
NICE and Verint are the two multi-billion dollar NASDAQ listed players who pioneered audio mining. Unfortunately, by building expensive products for national security agencies and Fortune 100 corporations with 1000 seat plus call centers, they have limited the growth of this market. Today audio mining is a roughly $600 million annual marketplace. Yactraq delivers very high quality, custom vocabulary driven and machine learning enabled capabilities to call operations of any size, even as small as 10 seats. As a result Yactraq expects to help grow the audio mining market to its full potential which is easily in the billions of dollars annually.
Q: What advantage does your product offer in contrast to your competitors?
Our extraordinary value proposition, our technology, our position in the market, and our diverse team of specialized and seasoned experts sets us well apart from any other players in this industry. There is simply no competition in the speech tech domain that offers Yactraq’s unique blend of relevance, affordability, effectiveness, and expertise. We are a truly singular company in the speech tech market, and Gartner agrees, having selected us as a 2016 Gartner Cool Vendor in Smart Machines.
Legacy phonetic speech systems are unable to keep pace with and benefit from rapid advances in machine learning. Their highly limited vocabularies do not allow higher-level semantic extraction via natural language processing. These fundamental limitations, combined with their low precision, drives the need for more capable and cost-effective speech-to-text based semantic engines..
Yactraq’s CoreTraq platform can ingest semantic and linguistic training vocabularies of hundreds of thousands of words and millions of sentences in a matter of hours or days, and do this in a seamless, almost fully automated manner. This degree of automation allows Yactraq to deliver custom vocabulary speech systems at costs that are orders of magnitude below phonetic systems. This reduces manual effort and costs, resulting in far more business value, to the point where almost any business of any size can afford and access audio mining.
Q: What makes your platform stand out?
Once again we’ll focus on our current target area of call center operations in the retail, finance, and travel verticals to show how Yactraq differentiation in the marketplace. Yactraq can index every minute of every customer call, and thereby robotically generate data that can then be used for contact center agent evaluation and customer service management. Yactraq can deliver high quality, custom vocabulary driven audio mining to businesses with call operations with as few as just 10 agents. Providing this kind of speech technology to call centers down to that size is previously unheard of, and this is a market that has not been served by existing audio mining & speech analytics solutions. Additionally, Yactraq can provide tremendous value to enterprise business units that haven’t been able to access and utilize speech technology due to the immense price tags of legacy solutions (usually in the $1M+ range). In contrast to restrictive legacy pricing, Yactraq can provide high impact speech solutions at price points that nearly any SMB or any enterprise business unit budget can afford, and in a fraction of the time. This means virtually any business with a call center can gain the benefit of critical and actionable business intelligence at a very low barrier to entry, and start seeing the positive effect of those benefits in a short amount of time.
Q: Tell us about your team?
Yactraq has an outstanding team with experienced technology entrepreneurs, world class speech scientists and engineers, and experts in machine learning and high technology marketing. Key team members and advisors have made pioneering contributions in innovation driven fields as diverse as embedded and military speech technology, pattern recognition, networking and semiconductors, in both business and technical roles.
Q: How do you position yourself in the current domain?
We are uniquely positioned in the speech tech industry as an innovator with our next generation technology platform, as a market disruptor through our extremely competitive pricing & customization capabilities, and as a highly stable player through our tactical corporate strategy of partnering with Intellectual Ventures by participating in their IP-for-Defense Program. This program makes Yactraq arguably the best defended speech startup in the world from an IP standpoint, and provides us with an unparalleled freedom to operate in the industry. Additionally, as a With Watson partner of International Business Machines Corp. (NYSE:IBM) Watson, we are operating in good company on the forefront of the speech technology industry.
We are opening up an entirely new market opportunity by aligning our cutting edge technology platform and our application layer business intelligence solution with the needs of a vast market of unserved or underserved businesses that can greatly benefit from audio mining & speech analytics solutions. There are thousands of SMBs, as well as enterprise-level business units, that can now afford these critical and high impact solutions through Yactraq, a first of its kind shift in the speech technology industry.
Q: Tell us about a specific customer success story.
Our OmniTraq business intelligence solution was released in Q1 2016, and during the first half of 2016 it was in beta trials. We have begun production this quarter with a publicly listed player in the travel vertical, with Yactraq audio mining robotically listening to and analyzing all contact center agents’ speech patterns. OmniTraq then delivers quantitative reports on successful speech patterns and which agents are likely to drive higher revenues. On an agent-by-agent basis OmniTraq reporting provides data on how well agents are executing on their advanced sales training, as well as on basic script adherence. Apart from being used for management information purposes, OmniTraq data is also used as a training tool for agents to observe their own performance and learn how they can improve – all based on accurate, objective, and quantitative data.
Q: What is your focus for the next 6-12 months?
Our focus for the next 6-12 months is to grow our clientele base in our primary focus market of customer call operations for our core verticals of retail, finance, and travel. Additionally, we are exploring potential OEM partnering opportunities that will allow us to accelerate bringing OmniTraq to market and benefit existing customer bases with the now affordable audio mining & speech analytics solutions Yactraq can provide.
Written by: Jeh Daruvala, Founder and CEO of Yactraq Online
Internet data is concurrently accelerating across many channels, with audio, video and text based channels growing faster than ever. From a business intelligence perspective, this means companies need to be listening across all channels like Phone Calls, Tweets, YouTube, Facebook, Broadcast Media and Web Pages. Applications of the business intelligence stemming from these channels include Voice-of-the-Customer, Media Monitoring, Competitive Intelligence, and Brand Sentiment, yet integrating all these channels is a significant challenge. All channels (Text, Audio, Video) are vital to understanding the overall information signal generated by consumers, and it is evident that legacy methods of tuning into this signal cannot keep pace with the rapid evolution of these channels.
All traditional approaches like interviews, agent notes, call audits, etc., that try to improve business effectiveness are inefficient, limited, and often expensive; as a result, much of the signal is lost.
Automation based on stand-alone Natural Language Understanding (NLU) methodologies is limited to text channels, and completely misses the rich data contained in audio channels. Integrating a text based NLU system with an independently built audio or video analysis system on a case-by-case, customer-by-customer basis is clearly not the right design approach.
Automated speech recognition (ASR) represents a potential, but limited, solution, and legacy systems don’t deliver competitive advantage or cost efficiencies. Legacy phonetic speech systems contain very small vocabularies and customizing these vocabularies is both expensive and time consuming. As a result such products limit themselves to spotting keywords, and not being speech-to-text systems, such products are incapable of semantic analysis through natural language understanding (NLU).
New solutions are needed to scale data analytics across traditional and new digital channels.
Yactraq’s Comprehensive Intelligence approach is to indiscriminately index all relevant data, be it text, audio, or video. This involves automatically meta-tagging every minute of audio and video from any number of channels or media platforms, and once indexed, this data is now machine searchable across all channels. As a result we can automate the consolidation of omni-channel reporting into a single dashboard, thereby revealing deeper signals and delivering actionable, high impact business intelligence. Accurate B2B speech systems need to understand product/brand names, as well as industry and company specific business terms. This requires the creation of mass customized speech vocabularies that are unique to each customer.
In the past such vocabularies were manually constructed, but at Yactraq we focus on automating the creation of custom speech vocabularies through various artificial intelligence techniques.
Yactraq’s patent pending and award winning semantic platform fuses both speech recognition and text analytics into a single core. Through our proprietary technology we have built custom vocabularies consisting of tens of millions of sentences, but can also detect very specific terms as well. All this while helping customers save millions of dollars on building such custom vocabularies, as well as opening up entire new markets that have been undeserved by legacy solutions due to prohibitive costs.
Check out our comprehensive business intelligence capability at our website, whereby we analyze data from multiple channel types (Phone Calls, Tweets, YouTube, Facebook, Websites, Chat Logs) with a single pattern recognition engine, using unified taxonomies and linguistic data.
Yactraq is an IPFD partner of Intellectual Ventures. This places Yactraq in a unique position in terms of IP strategy and a freedom to operate vs. other players in the speech marketplace. We are also among Econtentmag.com’s Trendsetting Products of 2015, have won many other accolades like TiE50 and CIX Top 20, and are an alumnus of the Canadian Technology Accelerator at Rocketspace.
I rely on dozens of tools every day to get my job done. We all do, but tools are especially important in the digital media industry. Whether you need a CMS to control your digital experience or an analytics tool to tell you how you’re doing, you require the right tools at every step of your journey. More and more, tools are helping us do everything from predict which content will perform best to predict when your readers are most likely to buy an umbrella.
The tools available to us are pushing new limits. Here at EContent, we turned to our inboxes, our coverage, and our contributors to find out what those trendsetting products are in 2015. We hope that you find these tools as interesting and as potentially helpful as we do!
—THERESA CRAMER, EDITOR
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Yactraq was declared amongst the top 5 startups by a panel of judges at the October Aplaz event in San Francisco – see the entire field of 27 competitors at
Competing amongst hundreds of the worlds most innovative technology startups Yactraq has been declared a WBT finalist in 2013 for a second consecutive year.
Over 10 years of research shows that one in three WBT presenters goes on to license, secure venture funding, or sell their IP outright.
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